A Business Design Guide or a Brand Guide is best used for corporate business or a small team. It helps in setting up of ethos for further expansion into a company or an organisation. Also eases implementation on collaterals for various events.

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Timeline: 3 - 7 weeks

• Client / brand brief : 3 days - 1 week

• First draft ( Brand Styling) : 3 days - 1 week

• Second draft: 10 days - 2 weeks

• Client review: 3 days - 1 week

• Final handover: 1 week 

Number of pages: 20 -25

Estimated Price: On assessment

 

Includes: 

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1. Design guidelines and brand tone setting and implementation guidelines. Should your brand always be speaking in a lively, fun, and energetic way? What about sophisticated, elegant, and stylish? Or perhaps bold, creative and rambunctious?

2. Brand logos and tag-lines with versions or variations.

3. Typography including a list of the main fonts or typefaces secondary fonts and font paring that can be used for headlines and body copy. This also includes direction on if or when you use all caps or only lowercase for each.

4. Colour palette including primary, secondary, tertiary, accent and background colours and if and where required textures. Exact colours used in your logo including colour names and codes for different uses such as CMYK, HEX, and RGB. Supporting colours that can be used to add variety or interest for other components like text, lines, or other assets and collaterals.

5. Guidelines image use and their coordination with design elements. 

6. Unacceptable uses: It's important to show examples of what not to do with your logo and other design elements including what colours not to use.

7. Examples of use: show instances of your logo, colours, and fonts applied to 5 basic collaterals, business card, letterhead, envelope, stickers and notebook or diary.

 

What is the Business Design Guide or a Brand Guide?

 

Brand guide or guidelines offer clear-cut rules for how your logo, its colours, and messaging are represented to your audience. They create consistency for your company’s public persona. They serve as a reference point as your marketing agency designs your website, collaterals, and social media presence. They represent what to expect from your branding. Let’s look at the value of brand guidelines and why you need to create yours.

 

Why do you need Business Design Guide/ brand guidelines?

 

Business Design Guide / Brand Guide helps you skip the time you’d waste making these decisions as they come up one by one by simply determining the rules for your brand from the get-go. If you’ve ever had to figure out of your name should appear in black and red or just black or part red throughout your website, or fix all the instances where it doesn’t have a registered trademark symbol in your collaterals.

 

If you have a large sales staff, a team of realtors, or group of loan officers who often have to create their own personalized collateral pieces, brand guidelines will be a lifesaver. Does FDIC always have to follow your name? Your brand manual will make that plain. Cut down on the calls to Compliance today! If you often sponsor events and require that your logo looks a certain way on the fundraiser’s promotions, brand guidelines will help the charity get it right every time.

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When Can You Use Brand Guidelines?

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As a digital marketing agency, we can assure you that brand guidelines are going to get used most often. Probably by more people than you‘re expecting. Here are just a few ways to use brand guidelines:

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• Working with a new marketing agency

• Designing just about anything for your company such as websites, signage, email signatures, screensavers, brochures, social media profiles, packaging, and much more.     

• Working with a designer or someone else who’s creating things for you

• When you sponsor or be a part of  an event or fundraiser

• Working with a printer or print shop

• Onboarding on a new employee

• Establishing a new brand

• Building your brand as you grow

• Creating a subsidiary or foundation arm of your company

 

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