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Project Pavitra
Project Pavitra is aimed at enabling women in the society to become change agents. The vision of the project is to empower girls and women with knowledge and awareness on menstrual health and hygiene. Since the launch of the project in March 2018, volunteer trainers have delivered workshops on menstrual health and hygiene to over 11,000 adolescent girls across India. It works under IAHV foundation and The Art of Living Foundation.
Current Situation: Collaterals were used to promote the project at a private event. It gathered positive response and further funding for the same. Certificates were distributed to internal volunteers to boost their morale and acknowledge their dedication
Involvement: Creating brand style
Position: Brand Management
Timeline: 3 weeks
Project Overview
Problem: As it was a new project, it did not have a style guide or brand guide. They wanted quick collaterals for an event
Solution: Created internal style guide and brand image which informed the brand design foundation
On - going project
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